WHO SHOULD ATTEND
Unconventional Oil & Gas Companies With The Following Job Titles:
VPs, Directors, Managers, Heads of:
- Media Relations
- Communications
- Public Affairs
- External Affairs
- External Relations
- Public Relations
- Stakeholder Relations
- Aboriginal Relations
- Community Relations
- Community Engagement
- Corporate Affairs
- External Communications
- Branding
- Crisis Management
- Government Relations
- Government Affairs
- Regulatory Affairs
- Crisis Communications
- Press Relations
- Social Media
- Corporate Communications
Plus:
- PR Firms Specializing In Oil & Gas
- Social Media Technology Companies
- Social Media Consultants
- Oil & Gas Consultants
- Media Services For Oil & Gas
- Oil & Gas Law Firms
- Environmental Law Firms
- Associations
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OVER 25 SENIOR INDUSTRY SPEAKERS INCLUDING
OIL SANDS & HYDRAULIC FRACTURING: MEDIA & COMMUNITY RELATIONS CANADA 2012
While oil sands, shale gas and tight oil production has driven Canada’s rapid economic growth in recent years, there is an increasing concern that this growth is causing significant environmental harm. Major NGOs and local communities have started to call for a moratorium on new oil sands and hydraulic fracturing projects meaning E&P companies could risk losing their licenses to operate. But what can industry do when facts are miscommunicated; when technical processes are misunderstood and when socio-economic benefits are overlooked? It is up to the public relations and communications executives in every unconventional oil and gas company in Canada, who are at the vanguard of company image, to engage with communities, build relationships with locals, and prove to the public that E&P companies can be trusted.
The mission of the Oil Sands & Hydraulic Fracturing For Media & Community Relations, Canada 2012 is set to bring together communications executives from leading E&P and infrastructure companies to drive forward strategies for addressing public concerns over oil sands, hydraulic fracturing and unconventional infrastructure developments and identifying key methods for achieving public acceptance across Canada.
Day 1 starts by discussing how to develop and distribute key messages to manage public outrage specific to environmental concerns across Canada before examining how a leading Canadian operator has disproved misconceptions by executing game-changing actions. Understanding the concerns, the facts and how to educate stakeholders with no-engineering background to clear misconceptions will then be covered through break-out sessions specific to oil sands and hydraulic fracturing. Day 1 will close by scrutinizing outreach tools and methods to proactively build trust within communities and examining how to leverage media, press, NGOs and associations to pool resources and deliver a more credible and consistent message to the public.
Day 2 will examine the Government’s role in protecting the credibility of Canada’s oil and gas industry and clarify the Government’s capability in responding to communities that are worried about the impact of resource developments. Day 2 will also address the latest strategies being used to engage with Government, NGOs and Aboriginal/First Nation communities to increase public acceptance and the optimal social media strategies and tools used to engage with hard-to-reach stakeholders.
Total E&P Canada
"Congrats to you for putting this quality event together.”
LEARNING BENEFITS
To ensure the sustainability of unconventional oil and gas production and enhance industry credibility in Canada...
...it is vital that E&P companies moderate environmental concerns by developing the right tools and strategies to increase public acceptance and media support for unconventional oil and gas developments.
Over two days, the Oil Sands & Hydraulic Fracturing For Media & Community Relations, Canada 2012 will bring together communications executives from Canada's leading oil sands, tight oil and shale gas companies to collectively drive forward strategies for increasing public acceptance for hydraulic fracturing and oil sands production by sharing strategies, best practices, and case studies on how to deliver facts, key messages and socio-economic benefits to communities. Key learning points include:
PUBLIC EDUCATION: Deciphering powerful key messages capable of cutting through public fear and mitigating resistance to tight oil, shale gas & oil sands production in Canada
CONCERNS & FACTS: Understanding the public’s key anguishes over water usage and environmental impacts and detailing the facts that can counter concerns
COMMUNITY ENGAGEMENT: Comparing tried and tested tools and techniques for building relationships with communities to mitigate resistance to production
LEVERAGING GOVERNMENT & ASSOCIATIONS: Understanding the role of the Government in protecting the industry and how to leverage associations to help develop a powerful and credible public message
LEVERAGING MEDIA: Understanding how to utilize media and press to counter outrage and help deliver positive messages to wider stakeholders